What is contouring intended to achieve?

Contouring is a makeup technique specifically designed to create the illusion of depth and dimension on the face by using darker and lighter shades of makeup. The primary purpose of contouring is to hide or minimize certain features that may be perceived as less desirable, such as a broad forehead, a double chin, or a wide nose. By applying darker shades to the sides of the nose, under the chin, or along the hairline, the product effectively creates shadows that can visually reduce the prominence of these areas.

Additionally, contouring can enhance the natural bone structure and can be used to shape the face in a way that follows the client's preferences. This strategic use of light and shadow helps in achieving a balanced and sculpted appearance, aligning with the overarching goal of creating a more defined and aesthetic silhouette of the face. Other options, while related to makeup application, do not specifically capture the primary intention of contouring. For example, brightening the complexion or achieving an even skin tone focuses on overall skin health rather than emphasizing facial structure.